Made in Italy | Luca Cristofori

For years, Luca Cristofori has been dedicated to promoting and enhancing the value of “Made in Italy” products worldwide. Today, he is a point of reference for entities, companies, and organizations seeking to revitalize their work or high-quality Italian products through an innovative and effective image. A staunch supporter of Italian craftsmanship, Luca tirelessly advocates for the refined taste of traditional methods, blending technological innovation with the time-honored techniques that have made Italy a hub of excellence. His philosophy is rooted in the belief that everything becomes superior when crafted with care and passion, following the traditions of ancient manufacturing. This is his “life concept”—a vision for Italy to focus on: creating original, technologically advanced products imbued with the timeless qualities of the past. Attention to detail, refinement, and novelty are the cornerstones of all his creations. For years, Luca has shaped the image of companies, athletes, and brands striving to stand out on the international stage. In 2016, for the first time in history, he was chosen as the Italian National Team’s flag bearer, representing the excellence of “Made in Italy” in the world—an honor previously reserved for athletes.